We can attract the attention of thousands of yours clients!!!
Human eye is a unique organ, which permits us to perceive the surrounding world better than with any other senses. We use our eyes for everything we do, so the interaction of wide format advertisements must have very strong influence on the receivers.
Advantages of wide size, visual advertisement:
Efficient way of popularising your company and product
It leads to knowledge increase among customers and the same permits to gain new clients.
Collaborating with other mediums such as television, radio or press, it considerably consolidates power of their influence.
It appears in your clients' daily surrounding so it isn't like a typical advertising medium, this way psychological barriers and defensive mechanisms before advertising influence are definitely smaller than in case of other mediums.
It is very natural and integrated with environment; it stimulates curiosity like a new element which appears in surroundings.
It often interacts and reminds the clients about your product before doing the shopping
It enables selective interaction on clients in geographical sense, which is specially important during regional campaigns
